What is Good Thinking?

For over 100 years, Hamilton Beach® has been making products for both commercial and home use. Our product quality, wide variety of options, superior design, and performance continue to earn us praise from our customers. We are committed to helping make your day a little easier, more creative, and flavorful through Good Thinking®. Hamilton Beach Professional takes Good Thinking® to the next level. Our internal product development team is devoted to researching how people actually use the products in their homes. This information helps launch unique products that ultimately solve problems and address unmet consumer needs. As a result of our research, we have created a new line of appliances for home use, developed with professional-level components, durable quality construction, attention to detail, and exceptional performance. Thoughtful features like pre-programmed settings, powerful motors to push through any job, and additional accessories will make your time in the kitchen easier and more enjoyable.